Your visual identity is the first thing your customers will associate with your brand or your service, which makes it a very important step in the process of creating your project.
It represents the various fundamental graphic aspects that reflect the soul of your product:
- the logo
- the colors
- the typeface
- the typography, and its various distinctive features
It is through this visual “gateway” that you will manage to convey your values, to be quickly identifiable and credible, and to define the tone and the relationship you want to have with your customers.
As you will have understood: this is one of the keys to the future success of your project.
Here is a very complete brand style guide template that you can reuse for your own work, generously shared by the Poleetic website.
An article with creation advice will follow very soon.
Documents were attached to the original article (“Modèle de charte graphique.pdf”): the download widget of the former editor did not carry them over into the archive, and they are not republished.